"WHERE'S THE DATA?" IS THE FIRST QUESTION TO ASK.
Quantifiable data is at the core of all of our market intelligence.
We call our methodology "Rigorous Intuition" - a combination of data-driven insight and analytic skills honed over years of in-depth market expertise.
Our market research and forecasts are widely considered to be the most insightful and reliable in the marketplace. Just ask around or ask us for a few references.
If you can't trust the data, how can you believe the analysis?
DATA DRIVEN INTELLIGENCE SERVICES
Our proprietary off-the-shelf reports and comprehensive datasets have earned industry accolades for their detail, depth, and dispassionate analyses . Data heavy, bottom up forecasts accompanied by impartial assessments based on conservative estimates of market potential and progress. We don't rely on rosy vendor sales scenarios. And we never inflate the numbers.
How do you define the marketplace? The opportunity? What are the growth factors and inhibitors? How big are the competitive threats? We bring clarity to these questions with market segmentation maps that evaluate the marketplace from your perspective as we identify and prioritize the most lucrative opportunities. Then we offer recommendations on how to position yourself to take full advantage of them.
Survey your customer base or the broader marketplace. Identify product and service gaps, gauge brand effectiveness, evaluate competitive positioning, or assess organizational standing. We can create the surveys, solicit participation, as well as complete one-on-one interviews. We will help you analyze the results and use the findings as the basis for strategic planning or creating compelling content such as whitepapers, webinars, or articles. We can also show you how to craft dual-purpose survey initiatives that simultaneously serve as data acquisition and lead generation opportunities.
Know your competition. One of the most important tenets underlying all strategic components. Independent assessment ensures your organization is not blinded by its own preconceived notions, conflicting priorities, or internal mythology. It's far too easy to dismiss competitors' true advantages and capabilities when it’s your job to create and market successful products and services.We'll dig deep for the unvarnished truth about how you stack up, even when it may not be what you want to hear.
MARKET SIZING & FORECASTS
Forecasting is one big part science, one small-but-significant part intuition, and a final dollop of inspiration. We always start with the data from the bottom up, then build models that reflect your understanding of the marketplace. We work with you to crystallize these models so they provide deep insight into where your market is and where it’s going. We hone in on where you can thrive as we forecast market growth, revenue, units, the size of the addressable market, and the likely rate of adoption.
Acquisitions and mergers can be paths to prosperity or paths to perdition. Our due diligence capabilities give you the market, financial, opportunity, and organizational assessments you’ll need to make informed decisions that help your business thrive. We can handle the entire Due Diligence process, or take on one or more components.
Data is our life blood. We work closely with you to understand how best to define your market, the critical "need to know" data, and the constraints required to accurately capture this information. Then we deep dive to collect and organize the data and information, provide meaningful analysis, and extract the relevant key findings. Finally, we identify the best way to present the data and analysis so your organization can assimilate it quickly and completely.
How effective is your organization? An outside perspective provides invaluable insight internal resources may never see. We’ll evaluate your organization from top to bottom identifying strengths and weaknesses, tangible and intangible assets, critical gaps, and untapped potential. We talk to staff, customers, partners, board members, and investors to get a clear picture of who you are, how you see yourself, how the world sees you, and what steps you can take to accelerate the growth and positively impact the evolution of your organization.
How does your technology stack up? Performance, capabilities, user interface, customer experience? We provide independent evaluations of your technology, and that of your competitors, to give you a clear view of the competitive landscape, and the insight you need for product development and management, as well as market positioning and messaging.