"WHERE'S THE DATA?" IS THE FIRST QUESTION TO ASK.
Quantifiable data is at the core of all of our market intelligence.
We call our methodology "Rigorous Intuition" - a combination of data-driven insight and analytic skills honed over years of in-depth market expertise.
Our market research and forecasts are widely considered to be the most insightful and reliable in the marketplace. Just ask around or ask us for a few references.
If you can't trust the data, how can you believe the analysis?
DATA DRIVEN INTELLIGENCE SERVICES
Our proprietary off-the-shelf reports and comprehensive datasets have earned industry accolades for their detail, depth, and dispassionate analyses . Data heavy, bottom up forecasts accompanied by impartial assessments based on conservative estimates of market potential and progress. We don't rely on rosy vendor sales scenarios. And we never inflate the numbers.
How do you define the marketplace? The opportunity? What are the growth factors and inhibitors? How big are the competitive threats? We bring clarity to these questions with market segmentation maps that evaluate the marketplace from your perspective as we identify and prioritize the most lucrative opportunities. Then we offer recommendations on how to position yourself to take full advantage of them.
Survey your customer base or the broader marketplace. Identify product and service gaps, gauge brand effectiveness, evaluate competitive positioning, or assess organizational standing. We can create the surveys, solicit participation, as well as complete one-on-one interviews. We will help you analyze the results and use the findings as the basis for strategic planning or creating compelling content such as whitepapers, webinars, or articles. We can also show you how to craft dual-purpose survey initiatives that simultaneously serve as data acquisition and lead generation opportunities.