Powered by your unique culture, character, and  business objectives. 

BUSINESS MODELS

In the dynamic world of emerging technology, differentiation is not based on product or service alone. Being faster, better,  cheaper - or even all three -  is not sustainable.  Defining a business model that sets you apart can be the most effective and defensible means of creating a market, establishing a foothold, or destabilizing and dominating your competition.  

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POSITIONING & MESSAGING

Where do you stand? How can you most powerfully communicate with your constituents?  Distilling and clarifying what you want to say to whom underlies all strategic and tactical efforts. We'll help create clear, concise positioning and messaging statements critical to successful execution against your Corporate Strategy, Business Model, and Brand and Marketing Strategies.

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EXECUTIVE WORKSHOPS

Enhancing your understanding of a complex market, briefing you on the current state of play of critical technologies, evaluating the true position and real-world performance of your competition, providing an insider view into future market and technology evolution. Our experts are available on-site, or virtually, to keep you on top of your game. You can even book a session right now online. 

CORPORATE STRATEGY

Who are you as an organization,?  What do you want to achieve? How will you structure and allocate resources to achieve these goals?  What risks do you face and how will you manage them?  We can start from scratch with our Intelligence Services, or leverage your internal knowledge, expertise, and know-how to formulate a Corporate Strategy tuned to maximize shareholder value.

MARKETING STRATEGY

What’s the story you want to tell about your company, product, or service? How do you want to tell it? And to whom? Your strategy - Digital, Traditional, or some combination of both  - defines the storyline, means of communicating, and the messages you want your constituents to receive.  Are you a thought leader? A market educator? A category creator? All three?  Your marketing strategy should uniquely reflect who you are, what you do, and the value you bring to the marketplace. 

ACQUISITION EVALUATION

Considering an acquisition is one of the most critical strategic decisions any organization makes. Relying solely on financial analysis and self-reporting regarding the business, market, opportunity, position, and competition is risky - especially for a technology product or service company.  An Independent assessment by our seasoned experts reduces the risk and creates a path towards strategic success. 

UNIQUE VALUE PROPOSITION

A UVP is the distillation of your rai·son d'ê·tre. Clear, succinct,, easy to remember, it represents the  foundation and driving force behind business, marketing, and sales strategies, plans, and  programs. Crafting a UVP  is easier said than done.  We rely on stark simplicity as we tap into your business, markets, competitors, and organization to capture your essence in a UVP. 

BRAND STRATEGY

What have you done for me lately? It’s who you are, what you do; it’s the relationships you have with your customers. The days of image-based brand ID and loyalty are gone. Today it’s all about engagement, responsiveness, and anticipating your customers' needs and preferences. We combine creative innovation, global expertise, and a deeply-held understanding of how marketing technology-based solutions is just different than non-tech based consumer and business solutions.