GROWING YOUR TECHNOLOGY BUSINESS IS OUR PASSION.

We are dreamers, innovators, strategists, data geeks, critical thinkers, boundary pushers, obsessive tacticians, and creative problem solvers.

WHY ACUITY?

It’s quite simple. We consistently deliver so our clients can thrive.

With decades of practical expertise in the unpredictable and volatile world of emerging technology, we accurately anticipate market twists, turns, and trends.

We leverage this deep insight and unique understanding to help you build sustainable differentiation into your products, services, business models, strategic plans, and marketing.

Then we execute.

Flawlessly.

WE MEASURE OURSELVES BY THE VALUE WE PROVIDE

We value true intellectual rigor and integrity, clarity of communication, and deep intuitive insight honed over years of subject matter immersion. We believe market research and strategic consulting engagements are a waste of time and money if they do not produce meaningful, substantive, and quantifiable results. We are committed to consistently deliver exceptional quality and value to our Clients that measurably impacts their ability to succeed.

WE LOVE, AND LIVE BY, DATA

Quantifiable data is at the core of all of our research, analysis, and strategic consulting. We call our methodology "Rigorous Intuition' - a combination of data-driven insight and analytic skills honed over years of in-depth market expertise. Where's the data? should be the first question every Client asks a market research firm or consultancy. If the data is sound, the analysis is much more likely to be.

OUR CLIENTS COME FIRST

Our Clients range from seed level start-ups to industry heavyweights and a range of organizations in-between. We define each client relationship via the unique challenges they must confront to successfully compete in the rapidly evolving, highly disruptive world of biometrics and digital identity.

THIS IS OUR IDEA OF FUN

We are proud, self-proclaimed technology business development and marketing geeks. Finding unique and innovative solutions to technology business and marketing problems rocks our world.

WE DELIVER

We have decades of expertise developing, analyzing, and marketing B2B and B2C technology-based products and services and the tactical know-how required to translate this insight into practical, metric-based marketing and business development programs.

OUR GUIDING PRINCIPLES

WE ARE STRATEGIC AND TACTICAL EXPERTS

We are globally recognized as a data-driven, strategic consultancy with an unparalleled ability to accurately anticipate emerging technology market trends.

We consistently provide original, thought-provoking, and reliable insight and analysis, develop uniquely customized business and marketing strategies, and create and deploy innovative programs that integrate digital and traditional channels and platforms.

We have extensive expertise offering strategic guidance and critical market, competitive, and opportunity analyses to companies from bootstrap start-ups to industry giants and everything in-between. Our clients have the critical market intelligence they need to innovate, differentiate, and out-maneuver the competition.

We also publish data-heavy market research reports and analyses, as well as data sets and forecasts, that provide vendors, end-users, integrators, and solution providers with the practical, targeted information and insight they need to drive their business towards market domination.

Let us help your organization thrive.

MEET THE LEADERSHIP TEAM

We have unique expertise honed from decades of researching, assessing, strategizing, guiding, developing, promoting, and marketing products and services in rapidly evolving B2B and B2C technology and technology dependent markets.

We are passionately driven to learn deeply about what makes your business tick, why it's unique, and how we can collaborate with you to make it wildly successful.

Head%20shot%20Marh%2020201_edited_edited.jpg

Maxine Most

Strategic Disruptor, Market Visionary, Forecasting Guru, Marketing Program Innovator, Thought Leader, Boundary Pusher.

418994_10150658910887192_1107711557_n__1_-removebg-preview_edited.jpg

Marla Shapiro

Sales Development Guru, Creative Genius, Content Creator, Program Implementor, Equanimity Advisor.

David Harding

Technology Innovation Pioneer, Outside-the-Box Strategic Problem Solver, Operational Enterprise Scaler Extraordinaire.

David Johnston

Branding & Communication Master, Strategy Guru, Product Development Specialist, Disruptive Innovator.

Jim Miller

Inspirational Market Story Teller, Corporate Management and Finance Master, Deal Making Maestro.

“Acuity has been singularly focused on complex technology markets for more than 20 years. Acuity brings a unique level of understanding and depth of insight that is simply unavailable elsewhere in the marketplace.”