Biometrics · Digital Identity · Deepfakes · Agentic AI
Acuity Market Intelligence works with technology innovators, enterprise leaders, forward-thinking policymakers, and savvy investors to help them anticipate and navigate market disruption at the speed of AI.
Preserving trust when every identity signal can be manipulated
Innovate, differentiate, and outmaneuver the competition.
Data-driven and research-obsessed, we provide independent and unbiased analysis of where identity and trust markets are headed, not just where they’ve been.
Our approach: Rigorous Intuition. We build from bottom-up data and conservative models, then apply 25 years of market judgment to deliver analysis you can defend in any boardroom.
Talk to us →We advise on strategic market and business development, competitive positioning, technology adoption, and industry transformation — translating complex technological change into practical business strategy.
Talk to us →Private executive briefings for leadership teams, boards and investors, plus keynotes and expert panels on digital identity, deepfakes, AI-driven fraud and agentic AI.
Built for your audience. Every briefing and talk is tailored to the people in the room and the decisions in front of them.
Request a briefing →
For 25 years, Acuity has been at the forefront of complex identity technology markets, with a depth of insight that is simply unavailable elsewhere. As agentic AI industrializes fraud, that perspective is more critical than ever for any organization navigating today’s threat landscape.
The organizations that thrive in the AI economy will be the ones that can establish, preserve, and scale trust. That’s where we focus.
From fingerprints to faces to palms, we’ve anticipated every major shift in biometrics for 25 years, with a global reputation for accurate data and forecasts.
The trust infrastructure of the AI economy: proving who, or what, is on the other side of every interaction, online and in person.
AI-driven impersonation, deepfakes, and synthetic identities are rewriting the rules of fraud, security, and trust. We track and anticipate the threats, and identify the defenses that work.
Banks, payments, and fintech are on the front line of AI-driven fraud. We help them navigate the identity and trust technologies that matter, and build long-term resilience.
Aligning technology, policy, governance, and risk to preserve trust as regulation races to keep up with AI.
AI is industrializing fraud at a scale and speed legacy defenses were never built for. Fraud prevention, security, and trust infrastructure now have to work as one.
When software acts on our behalf, who, or what, is it? Identity, authorization, and accountability for the age of AI agents.
Together they cover the full arc of digital trust — from research and insight to strategy to the room where problem solvers convene.
Custom market intelligence and strategic advisory for technology innovators, enterprises, investors, and government agencies — built on deep biometric and digital identity expertise.
Data-driven intelligence
One of the industry’s most comprehensive independent research initiatives on digital trust. Built around the Resilient Trust™ framework, with the Prism Report series and executive education programs.
Recent research
Building the Future of Trust. The Summit brings together senior leaders from government, financial services, technology, cybersecurity, law enforcement, and public policy to confront AI-driven impersonation fraud.
Browse the full content library from Acuity, The Prism Project and The Deepfake Summit. Market briefs, whitepapers, talks and videos are open to everyone. Free membership gives you one-click access to exclusive content, including Prism Project reports, Acuity research and datasets, and Deepfake Summit Event Intelligence Reports.
One-click access to exclusive content, including Prism Project reports, Acuity research and datasets, and Deepfake Summit Event Intelligence Reports.
An AI research assistant built on 25 years of digital trust research and content. Ask questions and get cited insights, briefings, competitive analyses, market forecasts and more from Acuity’s proprietary research archive.
We understand the complexity of technology, the pace of change, and how opportunities appear suddenly, then slip away just as fast.
IndependentNo bias or agenda — just analysis you can actually trust.
Data-Driven“Where’s the data?” should be the first question you ask any research firm.
Ahead of the Curve25 years of anticipating market trends well in advance of mainstream analysts.
Straight AnswersClear, candid guidance — not hedged consultant-speak.
Results You Can MeasureTangible results: forecasts you can plan on, analysis you can act on and strategies that work.
Founding Principal of Acuity Market Intelligence, Founder & Lead Analyst of The Prism Project, and Founder & Chair of The Deepfake Summit. With 40+ years in emerging technology — and 25 years leading Acuity — Max translates complex technological change into practical business strategy, helping organizations understand not only where digital identity is today, but where digital trust is headed next.
Turn disruption into advantage. Contact Acuity today.
We use essential cookies to run this site and keep members signed in. With your permission, we may also use analytics cookies to understand how the site is used. See our Privacy Policy.
