Save your spot: The Deepfake Summit · Washington, D.C. · September 2027

We help organizations drive the future of digital trust.

Biometrics · Digital Identity · Deepfakes · Agentic AI

Acuity Market Intelligence works with technology innovators, enterprise leaders, forward-thinking policymakers, and savvy investors to help them anticipate and navigate market disruption at the speed of AI.

Let’s talk Explore the research library →Research library →
A professional celebrating in front of a whiteboard of ideas
25YEARS
of biometric and digital identity strategic market intelligence and advisory.
The defining challenge of the AI era

Preserving trust when every identity signal can be manipulated

What we do

Transforming innovators into market leaders, and market leaders into category legends.

Innovate, differentiate, and outmaneuver the competition.

Start a conversation →

Market Intelligence

Data-driven and research-obsessed, we provide independent and unbiased analysis of where identity and trust markets are headed, not just where they’ve been.

Our approach: Rigorous Intuition. We build from bottom-up data and conservative models, then apply 25 years of market judgment to deliver analysis you can defend in any boardroom.

MoreLess

What’s included

  • Market sizing and forecasts, including TAM, SAM and SOM
  • Market segmentation and target analysis
  • Competitive analysis and vendor landscapes
  • Custom research and datasets, drawing on 25 years of Acuity data and The Prism Project

Who it’s for

Technology vendors planning products and go-to-market, investors sizing an opportunity, and enterprises and government agencies evaluating where identity and trust technologies are headed.

Questions clients bring us

  • How big is this market really, and how fast will it grow?
  • Which segments should we go after first?
  • Where do we stand against competitors, and where are they headed next?
  • Which approaches, solutions and vendors should we evaluate, and how do we compare them?

How it works

We start by agreeing on the decision the research has to support. Then we build the data and models, and deliver the findings as a report, dataset or briefing, with time to walk through them with your team.

Talk to us →

Strategic Advisory

We advise on strategic market and business development, competitive positioning, technology adoption, and industry transformation — translating complex technological change into practical business strategy.

Independent advice you can act on. No hidden agendas and every engagement ends with a clear plan, not a stack of slides.

MoreLess

What’s included

  • Organizational assessments
  • Strategic market development plans
  • Competitive positioning and differentiation
  • Technology adoption and go-to-market strategy

Who it’s for

Founders and leadership teams at technology innovators, and enterprises and government agencies navigating change in identity, fraud prevention and AI.

Questions clients bring us

  • Which markets should we enter next, and in what order?
  • How do we stand out against bigger competitors?
  • What does agentic AI mean for our organization?
  • How do we choose between competing approaches, solutions and vendors?
  • What should our technology roadmap look like over the next three to five years, and where do we start?

How it works

Every engagement starts with an honest assessment of where you are today. From there we agree on scope and goals, and work directly with your leadership team to turn the analysis into a plan you can act on.

Talk to us →

Briefings & Talks

Private executive briefings for leadership teams, boards and investors, plus keynotes and expert panels on digital identity, deepfakes, AI-driven fraud and agentic AI.

Built for your audience. Every briefing and talk is tailored to the people in the room and the decisions in front of them.

MoreLess

What’s included

  • Private executive briefings for leadership teams, boards and investors
  • Keynotes
  • Panel moderation and expert panels
  • Webinars and livecasts

Who it’s for

Boards and leadership teams that need a clear view of a fast-moving market, investor groups, conference and event organizers, and technology vendors, industry organizations and associations that want to educate their market.

Questions clients bring us

  • What does our board need to understand about deepfake fraud right now?
  • How will agentic AI change identity and authentication?
  • Where are biometrics and digital identity headed over the next three to five years?

How it works

A short call to understand your audience and the decisions in front of them, then a briefing or talk built for that room, in person or virtual. You can see past talks in the Research library.

Request a briefing →
Trusted by industry leaders and innovators
MicrosoftMastercardCapital OneAccentureThalesIDEMIANorthrop GrummanFBIBooz Allen HamiltonNECUnisysBMOFujitsuADPHID GlobaliProovToshibaCIAGemaltoAtosSITACollins AerospaceBattelleNISTParavisionFIDO AlliancePing IdentityAdvent InternationalBioCatchInnovatricsIRIS IDPrinceton IdentityVision-BoxYVR Vancouver AirportIntegrated BiometricsPrecise BiometricsiiDENTIFiiBioConnectEntrustBoon Edam
For 25 years, Acuity has been at the forefront of complex identity technology markets, with a depth of insight that is simply unavailable elsewhere. As agentic AI industrializes fraud, that perspective is more critical than ever for any organization navigating today’s threat landscape.
Frances Zelazny
Frances Zelazny
General Manager, New Market Innovation, Prove
Market focus

Where trust, identity, and emerging technology collide.

The organizations that thrive in the AI economy will be the ones that can establish, preserve, and scale trust. That’s where we focus.

Close-up of an eye being scanned for iris recognition

Biometrics

From fingerprints to faces to palms, we’ve anticipated every major shift in biometrics for 25 years, with a global reputation for accurate data and forecasts.

Travelers moving through biometric screening at an airport

Digital Identity

The trust infrastructure of the AI economy: proving who, or what, is on the other side of every interaction, online and in person.

Deepfakes and Synthetic Identity

AI-driven impersonation, deepfakes, and synthetic identities are rewriting the rules of fraud, security, and trust. We track and anticipate the threats, and identify the defenses that work.

Financial Services

Banks, payments, and fintech are on the front line of AI-driven fraud. We help them navigate the identity and trust technologies that matter, and build long-term resilience.

AI Governance, Privacy and Compliance

Aligning technology, policy, governance, and risk to preserve trust as regulation races to keep up with AI.

Fraud Prevention and Cybersecurity

AI is industrializing fraud at a scale and speed legacy defenses were never built for. Fraud prevention, security, and trust infrastructure now have to work as one.

Agentic AI

When software acts on our behalf, who, or what, is it? Identity, authorization, and accountability for the age of AI agents.

The Acuity Family

One ecosystem for digital trust.

  • Acuity ADVISES.
  • The Prism Project RESEARCHES.
  • The Deepfake Summit CONNECTS.

Together they cover the full arc of digital trust — from research and insight to strategy to the room where problem solvers convene.

Advise · You are here

Acuity Market Intelligence

Custom market intelligence and strategic advisory for technology innovators, enterprises, investors, and government agencies — built on deep biometric and digital identity expertise.

Data-driven intelligence
  • Organizational Assessments
  • Market Segmentation and Target Analysis
  • Competitive Analysis
  • Market Sizing and Forecasts
  • TAM, SAM, SOM
  • Strategic Market Development Plans
Book a consultation
Connect

The Deepfake Summit

Building the Future of Trust. The Summit brings together senior leaders from government, financial services, technology, cybersecurity, law enforcement, and public policy to confront AI-driven impersonation fraud.

Next SummitWashington, D.C.
September 2027
Past summitsHouston · March 2026Washington, D.C. · September 2026
Reserve your spot ↗
Free resources

25 years of research. Free to explore.

Browse the full content library from Acuity, The Prism Project and The Deepfake Summit. Market briefs, whitepapers, talks and videos are open to everyone. Free membership gives you one-click access to exclusive content, including Prism Project reports, Acuity research and datasets, and Deepfake Summit Event Intelligence Reports.

–Acuity Reports & Market Analyses
–Prism Project Reports & Crash Courses
–Deepfake Summit Event Intelligence Reports
–Presentations, Webinars & Talks
Explore the research library →Signed in as · member reports download in one click

Become a member — free

One-click access to exclusive content, including Prism Project reports, Acuity research and datasets, and Deepfake Summit Event Intelligence Reports.

We’ll use your details as described in our Privacy Policy.

Already a member?

Coming soon

Acuity Pro

An AI research assistant built on 25 years of digital trust research and content. Ask questions and get cited insights, briefings, competitive analyses, market forecasts and more from Acuity’s proprietary research archive.

Join the Pro waitlist
Analysis cited by
The Wall Street Journal Financial Times Bloomberg CNBC Forbes Yahoo Finance MarketWatch Business Insider Biometric Update PYMNTS Finextra ID Tech Statista The Paypers Smerconish Markets Insider Identity Week SecureIDNews FinTech News TechRepublic CSO Trend Micro Payment Industry Intelligence Credit Union Times Homeland Security Today Business Insider Intelligence Fintech Insight Mobile Payments Today International Airport Review ID & Secure Document News Security Sales & Integration Chargebacks911 Kiosk Marketplace CloudTech CXOtoday ITP.net IT News Africa Innovation News

From The Prism Project

From The Deepfake Summit

Visit The Deepfake Summit ↗
Explore the research library →

The full library

Experience matters

Decades in the trenches of emerging technology.

We understand the complexity of technology, the pace of change, and how opportunities appear suddenly, then slip away just as fast.

01

IndependentNo bias or agenda — just analysis you can actually trust.

02

Data-Driven“Where’s the data?” should be the first question you ask any research firm.

03

Ahead of the Curve25 years of anticipating market trends well in advance of mainstream analysts.

04

Straight AnswersClear, candid guidance — not hedged consultant-speak.

05

Results You Can MeasureTangible results: forecasts you can plan on, analysis you can act on and strategies that work.

By the numbers
40+years in emerging technology
25years of independent analysis at Acuity
89reports, briefs, datasets and analyses from Acuity, The Prism Project and The Deepfake Summit
2Deepfake Summits — Houston and Washington, D.C.
Maxine Most
Meet the founder

Maxine Most

Strategic Disruptor · Market Visionary · Forecasting Guru · Thought Leader

Founding Principal of Acuity Market Intelligence, Founder & Lead Analyst of The Prism Project, and Founder & Chair of The Deepfake Summit. With 40+ years in emerging technology — and 25 years leading Acuity — Max translates complex technological change into practical business strategy, helping organizations understand not only where digital identity is today, but where digital trust is headed next.

Recognition
  • 202525 Women to Watch in Fraud PreventionMitek
  • 2023Women in Biometrics AwardSecurity Industry Association (SIA)
  • 2019Research Analyst Leader, Identity Industry LandscapeOne World Identity (now Liminal)
  • 2017Top 100 Identity LeaderKNOW Identity (now Liminal)
Creator of the Resilient Trust™ frameworkKeynote speaker and industry advisor
Book Max to speak →

AI is rewriting the rules of trust. Are you ready?

Turn disruption into advantage. Contact Acuity today.

Report

Report

Tell us a little about you

We’ll use your details as described in our Privacy Policy.

or
Skip the forms for goodFree members download every report and dataset with one click.

Already a member?

Acuity members

Sign in