The CTPM Model
The Acuity Constellation defines the market landscape and positions vendors in one of four categories based on Acuity’s proprietary CTPM quadrant-based, visual modeling tool. The CTPM model is based on two multi-faceted indices that evaluate Performance along the X-axis and Market Position along the Y-axis.
✓ The CTPM Performance index© is a quantitative assessment based on Key Performance Metrics (KPMs) that indicate the level of overall performance success such as revenue and growth rates, certifications, and market footprint.
✓ The CTPM Market Position Index© is a qualitative assessment based on Key Market Position Metrics (KMPMs) that indicate the effectiveness of carving out, communicating, and differentiating a defensible market position.
KPMs and KMPMs are defined for each market analyzed by the Constellation Model.
CTPM Quadrant Definitions
Using the final Performance Index and Market Position Index values, the CTPM quadrant-based, visual tool locates a vendor’s competitive position within one of the following four categories: Contenders, Trailblazers, Players, Movers.
Constellation Assessment Process
The Constellation analysis is completed in five steps:
Constellation In Action
For an example of the Constellation in action - preview and purchase “Face Verification and Liveness for Remote Digital Onboarding”