Privacy Policy & Terms of Use

Privacy Policy

Acuity Market Intelligence, LLC (“Acuity,” “we,” “us”) respects your privacy. This policy explains what personal information we collect through this website, how we use it, and the choices and rights you have. It applies to this website and to the research downloads and free membership offered on it.

Information we collect

Information you give us. We collect information only when you choose to provide it:

• Downloading a report: your name, work email, organization, role, country, the report you requested, and your email preference.
• Becoming a member: your name, work email, organization, country, and email preference. You also create a password, which is handled securely by our website platform. Acuity never sees or stores your password.
• Joining the Acuity Pro waitlist: your name, work email, organization, title, the plan you’re interested in, and any question you choose to share.
• Contacting us: anything you include when you email us or book a consultation.

Information collected automatically. Like most websites, our hosting platform records basic technical information when you visit, such as your IP address, browser and device type, and the pages you view, to deliver the site securely and reliably. We use a small number of essential cookies and similar browser storage, described under Cookies.

How we use your information

• To provide the research you request and to run your membership, including keeping you signed in.
• To keep a record of which reports and talks are downloaded and by whom.
• To send you a confirmation or thank-you email and to respond to your questions.
• If you join the Acuity Pro waitlist, to tell you about Acuity Pro and its launch.
• To send occasional research updates and news about Acuity, The Prism Project and The Deepfake Summit, in line with the email choice you make on our forms.
• To understand which topics interest our audience and improve our research and services.
• To protect the site, prevent abuse, and meet our legal obligations.

Where privacy laws such as the EU and UK GDPR apply, we rely on your consent, on steps needed to provide what you asked for, and on our legitimate interest in running and improving our business and keeping in touch with professionals interested in our research. You can withdraw consent or object at any time.

Your email choices

If you are in the EU, the European Economic Area, the UK, Switzerland or Canada, we send research updates only if you tick the box on our forms to ask for them. Elsewhere, our forms include a box you can tick if you don’t want to receive them. Every marketing email we send also includes an unsubscribe link, and you can opt out at any time by writing to info@acuity-mi.com. We will still send you messages you need, such as an email related to a request you made.

How we share information

We do not sell your personal information or share it for advertising.

• Service providers. Our website, contact records and emails are provided by Wix.com, which processes information on our behalf under its own security and privacy commitments.
• The Acuity Family. We may share information with The Prism Project and The Deepfake Summit, which are part of Acuity, for the purposes described in this policy.
• Legal reasons. We may disclose information if required by law or to protect our rights, our users or the public.

International transfers

Acuity is based in the United States, and our service providers may process information in the United States and other countries. Where required, we rely on appropriate safeguards for these transfers.

How long we keep information

We keep your information for as long as you are a member or as long as we need it for the purposes described here, and then delete or anonymize it. You can ask us to delete your information at any time.

Your rights

Depending on where you live, including under the EU and UK GDPR, Canada’s PIPEDA, and U.S. state privacy laws, you may have the right to:

• access the personal information we hold about you and receive a copy of it;
• correct information that is inaccurate or incomplete;
• ask us to delete your information;
• object to or restrict certain uses, including direct marketing; and
• withdraw consent you have given.

To make a request, email info@acuity-mi.com. We may need to confirm your identity first. We will not treat you differently for exercising your rights. If you are in the EU or UK, you can also complain to your local data protection authority.

Security

We use reasonable safeguards to protect your information, and our platform encrypts the personal details you submit through our forms. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Children

This website is intended for professionals and is not directed to children under 16. We do not knowingly collect information from children.

Cookies

Cookies are small files your browser stores for a website. We use only what this site needs to work, plus browser storage to remember your choices:

Type	What it does	Needs consent?
Essential	Security, load balancing and keeping members signed in, set by our website platform.	No, the site can’t work without them
Preferences	Remembers your cookie choice so we don’t ask again on every visit.	No
Analytics and marketing	We don’t currently use analytics or advertising cookies on this site. If we add them, they will run only if you accept them in the cookie banner.	Yes

You can change your choice at any time using Cookie settings, or by clearing cookies in your browser.

Changes to this policy

We may update this policy from time to time. We will post the new version here with a new “last updated” date.

Terms of Use

By using this website, you agree to these terms.

Use of our material

All content on this site, including research reports, presentations, datasets, text and graphics, is owned by Acuity or its licensors and protected by copyright. You may download and use our free research for your own internal, non-commercial reference. Please don’t resell, republish or redistribute it without our written permission. When quoting our research, please credit Acuity Market Intelligence or The Prism Project.

Trademarks

Acuity Market Intelligence, The Prism Project, The Deepfake Summit, Resilient Trust and related names and logos are trademarks of Acuity. Other names and logos belong to their respective owners.

No warranty

Our research and website content are provided “as is” and “as available” for general information. We work to keep it accurate, but we make no warranties about its completeness or accuracy, and it is not professional, legal or investment advice. We may change content at any time without notice.

Limitation of liability

To the extent permitted by law, Acuity is not liable for any damages arising from your use of this website or reliance on its content.

Links to other websites

This site links to websites we don’t control. We are not responsible for their content or privacy practices, and you visit them at your own risk.

Unsolicited ideas

We don’t accept unsolicited ideas or proposals. Anything you send us that isn’t covered by a written agreement is not confidential, and we may use it without obligation to you.

Governing law

These terms are governed by the laws of the State of Colorado and applicable U.S. federal law.

Contact us

Questions about this policy, or a request about your information? Get in touch: