• Maxine Most

A Kodak Moment

In many ways the evolution of the  identity credential market is likely to mimic what transpired around the turn of the 21st century in the film photography market.

Though they had been innovators in the development of  digital cameras, they simply refused to see the writing on the wall relative to the imminent digital revolution.

I wonder how many of today’s identity credential players, especially those firmly entrenched in the document security  business providing increasingly more complex ways of make paper and plastic cards more secure – holograms, laser printing, foils, special ink, and UV images, etc – truly understand the lesson Kodak failed to; Your days are numbered, Find a new way to make money or suffer the fate of a legendary industrial giant that lost it’s way along with 90% of it’s revenue form one of its most lucrative revenue sources.

Cheers, Maxine

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